Dry eye disease is one of the most underdiagnosed and undertreated conditions in eye care. At the same time, it’s one of the most significant growth opportunities for independent optometry practices. With the right systems in place, a dry eye clinic can deliver exceptional patient care while creating a consistent new revenue stream. Step 1: […]

Myopia rates are rising at alarming levels worldwide, especially among children. For independent optometrists, this represents both a public health responsibility and a business opportunity. Myopia control is no longer optional—it’s becoming a standard of care. Why Myopia Control Matters Uncontrolled myopia increases the risk of serious eye diseases later in life, including retinal detachment […]

As competition increases, many optometry practices struggle to maintain profitability on routine exams and basic eyewear sales alone. Specialty lenses offer a powerful solution. Not only do they meet specific patient needs, but they also drive revenue and create loyalty. Higher Value Per Patient Specialty lenses often come with higher price points, increasing average revenue […]

Attracting new patients is important, but long-term success in optometry depends on retaining the ones you already have. Loyal patients return regularly, spend more per visit, and refer friends and family. Here’s how private practices can strengthen retention: Differentiate Through Technology Offering advanced diagnostics during routine exams—like OCT imaging and meibography—sets your practice apart from […]

In today’s competitive healthcare environment, optometry practices can’t afford to manage blindly. Key performance indicators (KPIs) give practice owners the visibility they need to understand how their business is performing and where improvements can be made. Tracking the right KPIs can be the difference between staying stagnant and achieving sustainable growth. Here are five KPIs […]