In today’s competitive healthcare environment, optometry practices can’t afford to manage blindly. Key performance indicators (KPIs) give practice owners the visibility they need to understand how their business is performing and where improvements can be made. Tracking the right KPIs can be the difference between staying stagnant and achieving sustainable growth.

Here are five KPIs every optometry practice should monitor:

1. Revenue per Exam
This metric shows how much revenue you’re generating from each comprehensive exam. If it’s below industry benchmarks, it may point to missed opportunities in optical sales, specialty services, or patient communication.

2. Capture Rate
How many patients who receive prescriptions purchase glasses or contacts from your practice? A low capture rate may indicate problems with pricing, product selection, or how recommendations are being presented.

3. Patient Retention Rate
Keeping existing patients is more cost-effective than acquiring new ones. Tracking how many patients return for follow-up care or yearly exams is crucial for long-term stability.

4. Revenue by Category
Break down sales into frames, lenses, contacts, exams, and specialty services. This will show where revenue is concentrated and whether certain categories need more attention.

5. Full Exams per Day/Hour
This productivity measure highlights how efficiently providers are using their time. Underperformance may reveal scheduling gaps or workflow issues.

By consistently tracking these KPIs, practice owners gain actionable insights to optimize operations, increase profitability, and improve patient experiences. If you’d like support in identifying the right KPIs for your practice and strategies to improve them, OLIB Consulting can help you turn data into measurable growth.