As competition increases, many optometry practices struggle to maintain profitability on routine exams and basic eyewear sales alone. Specialty lenses offer a powerful solution. Not only do they meet specific patient needs, but they also drive revenue and create loyalty. Higher Value Per Patient Specialty lenses often come with higher price points, increasing average revenue […]

Dry eye disease is one of the most underdiagnosed and undertreated conditions in eye care. At the same time, it’s one of the most significant growth opportunities for independent optometry practices. With the right systems in place, a dry eye clinic can deliver exceptional patient care while creating a consistent new revenue stream. Step 1: […]